Keri-Anne Payne

Hello there! I’m Keri-Anne Payne, and my life’s journey has taken me from the bustling streets of London, where I was born on the 9th of December, 1987, to the thrilling world of horse racing and betting. My story is not one you might expect, but it’s a story I’m eager to share.

I am Keri-Anne Payne, not just a woman with a connection to gambling, but a pioneer in the world of online betting. My story is a testament to how personal experiences can inspire change, and how passion, when channelled correctly, can lead to innovative and exciting new pathways. As I look ahead, I am excited to continue to grow my platform, enhance our educational offerings, and further promote the importance of responsible betting in a world beyond Gamestop.

The Sides of Keri-Anne Payne: No Pain No Gain?

Position: Sports Betting Expert, Author (

Gambling experience: 2013 – Present Time

Favourite games: Horse Races, Card Games

Life philosophy: We are alive until we discover new things

Favourite book: Fuller R.B. Operating Manual for Spaceship Earth

Contact: [email protected]

 A Journey to Joy: How I Discovered the Game

I attended the University of Oxford, where I pursued a degree in Mathematics. I had always been captivated by the elegance of numbers and patterns, and university allowed me to dive deeper into this fascination. It was also during these formative years that I discovered another passion of mine, one that involved not numbers but horses and racetracks.

After my graduation, I used my mathematical acumen to become a racing analyst, predicting the outcomes of horse races. However, it wasn’t just the analysis that drew me in. The electrifying atmosphere of the races, the anticipation, and the raw thrill of competition captured my heart.

During a charity event, I participated in a friendly betting game and was immediately captivated by the suspense, strategy, and unpredictability of betting. I soon found myself drawn to this world, even as I acknowledged the dangers and became a user of Gamestop, a self-exclusion scheme for online gamblers, to ensure my interest didn’t spiral into an addiction.

From horses to Online Gambling

However, as my fascination with betting continued to grow, I realized that I could channel it in a meaningful and constructive way. I saw a niche in the world of online betting platforms, one that moved beyond the constraints of Gamestop, and I decided to use my knowledge of horse racing and betting to fill this gap.

I’ve always believed in personal responsibility when it comes to gambling. This led me to create a digital platform that serves a dual purpose – facilitating betting and educating users about responsible gambling. My goal was to empower people with comprehensive knowledge about betting, allowing them to make informed decisions.

Today, I wear the hat of an entrepreneur, fusing my love for horse racing and betting into a single platform. Through this platform, I’m changing how people view online betting, shifting the focus towards education and responsible gambling.

Facing the challenges

My first encounters with online casinos were a whirlwind of emotion. I was drawn in by the vibrant graphics, the adrenaline rush of potential wins, and the seeming ease of play. But more than anything, it was the allure of strategy, the melding of my love for mathematics and probability, that truly captivated me. However, I also felt an underlying apprehension. I was acutely aware of the darker side of gambling and its potential for addiction. From these first encounters, I realized the need for a platform that promoted not just betting but educated betting, to guide responsible choices.

My journey has been filled with challenges. I’ve faced the potential pitfalls of gambling addiction firsthand, and these experiences have fuelled my passion for promoting responsible betting. My platform is a testament to this journey and is dedicated to helping others avoid the path I once tread.

I’ve savoured many thrilling wins over the years, the surge of euphoria as the horse I’d bet on thundered past the finish line first. These victories were more than just luck; they were the fruits of careful analysis and calculated risk. But the losses, oh, they’ve taught me more. Each one is a jolt, a reminder of the unpredictability of betting. I’ve learned humility from these losses, and a respect for the game’s fickle nature. They’ve taught me the importance of restraint, the need for strategy, and the wisdom of recognizing when to stop, turning losses into lessons for responsible gambling.

From Beginner to Pro: Sharin Personal Experience

My path to professional gambling began with an innate fascination for numbers and patterns, further honed during my time at Oxford. The allure of horse racing entwined with my mathematical inclinations, led me to become a racing analyst. A chance encounter with betting at a charity event piqued my interest, and soon, I was hooked.

But I wasn’t blind to the risks, and Gamestop became my safety net. With every experience, I learned, evolved, and sharpened my strategy. This journey from a novice to a professional was far from straightforward, but it was the fuel that ignited my drive to pioneer responsible online betting.

Step by Step, facing My Goal

Online gambling offered a steep learning curve. At first, the dazzling speed and the array of choices felt overwhelming. But I delved in, eager to understand the complex rules and strategies that underpinned each game. I studied patterns, scrutinized odds, and relentlessly researched every nuance of horse racing.

With every win and loss, I gleaned crucial insights. Yet, the most important lesson I learned was about the potential risks and the importance of responsible betting. This understanding was a pivotal point in my journey, forging my path from a novice bettor to a proponent of educated, responsible gambling.

As I delved into the world of online gambling, I immersed myself in understanding the rules, strategies, and nuances of various casino games. Each game had its own rhythm, its own blend of skill and chance. Poker taught me strategy and patience, roulette revealed the capriciousness of luck, while blackjack combined probability and decision-making.

But it was horse racing, with its array of variables from the form of the horses to the condition of the track, that truly captivated me. I’ve spent years dissecting these elements, building a nuanced understanding that now forms the backbone of my educational platform.

Emotional Management in Gambling

Emotional management and risk assessment are crucial aspects of responsible gambling. It’s easy to get swept up in the thrill of a potential win, but it’s equally important to keep a level head. I learned to set personal limits, to know when to step back, to separate my emotions from my strategy. Risk assessment, too, became second nature, as I weighed the odds, evaluated potential gains against losses, and made calculated decisions.

These skills, while honed in the world of betting, have wider applications, teaching resilience, decision-making, and restraint. They’re essential tools for any gambler and are key teachings on my platform.

Overcoming the challenges by continuous learning

Overcoming challenges has been an integral part of my journey. From grappling with losses and understanding the complexities of online gambling to face the daunting task of launching a digital platform, each challenge forced me to adapt and learn. But I’ve come to appreciate these hurdles; they’ve been instrumental in my growth and my understanding of the gambling world.

Embracing continuous learning has been crucial too. As the industry evolves, so must I. Keeping abreast of new strategies, technologies, and trends keeps me at the forefront. This cycle of overcoming hurdles and continuous learning has become my driving force, pushing me to innovate and excel.

For the Newcomers: My Advice for New UK casino players

For new UK casino players, there are key pieces of advice to keep in mind. First, understand the rules and odds of the games you’re playing. Second, set a budget and stick to it, ensuring you only gamble what you can afford to lose. Third, take advantage of responsible gambling tools like deposit limits and self-exclusion options. Fourth, don’t chase losses or make impulsive decisions. Fifth, take breaks and maintain a healthy balance between gambling and other activities. Lastly, seek out reputable and licensed online casinos to ensure a safe and fair gaming experience. Responsible and informed play is the foundation for an enjoyable casino journey.